Tuft+Paw

Tuft+Paw provides comfort and delight to cats and humans, through modern design and exceptional service. Their creative team approached me to develop a brand identity concept as part of their larger rebranding efforts. This involved logo design, accompanying brand guide, and applying those elements onto their physical packaging and digital assets. My brand concept alongside others was used and further developed by their in-house team to create the final brand identity they have today.