Met Radio

Met Radio is the campus-community radio station at Toronto Metropolitan University, broadcasting online and on the AM dial at CJTM 1280. When Toronto Metropolitan University underwent a name change and complete brand overhaul, all sub-brands needed to follow suit. TMU being my alma mater, I was more than excited to help them breathe new life into this beloved community service, and help represent the vibrant listeners on campus and in the city. The wordmark and logo lockups needed to be fluid, with the option to incorporate the radio call sign, station and include a variation for each show name so our goal was to create a flexible system with lots of room for experimentation and creativity as the brand continues to evolve.